Saturday, April 23, 2011
For the present days China already is the world leader on outbound tourism – about 60 million of Chinese people annually leave the country boarders and by 2020, according to UNWTO forecast, this quantity will reach 100 million!
But, practically, we don’t see the Chinese tourists nether in cities of Uzbekistan nor in the countries of the Central Asia, and our direction still isn’t present on the map of the Chinese tourism.
How to attract them in our region?! Trying to find the answer to this question, already the third year successively the Top Management of OrexCA.com participates at the major professional tourism fair of China – COTTM 2011 (China Outbound Travel & Tourism Market), held this year in Beijing from April, 13 till April, 15.
COTTM is the specialized fair focused on China outbound tourism and only on segment B2B, so under the invitation of organizers tour operators from all “Heavenly Empire” come there.
During the exhibition seminars and mini-conferences representatives of different countries – participants of the exhibition discuss questions and have an opportunity to exchange experience on a hard and common target – what kind of value can be provided for Chinese tourists and how to perform the high quality service meeting their requirements.
The particular attention was attracted by annual presentation of COTRI (China Outbound Tourism Research Institute) the institute studying China outbound tourism and mostly by the leader and the founder of the given organization – Prof. Dr. Wolfgang George Arlt who have handed to the heads of OrexCA.com invaluable gift – the last edition of the analytical collection on China outbound tourism by China Tourism Academy – Annual Report of China Outbound Tourism Development 2009/2010.
Category: OrexCA.com news (eng.) |